Press Release

Post Press Release

ABB sends press releases to a potential audience of over 7000 journalists and hundreds of book bloggers of the media in the US and Canada.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

Doerr releases his second book in the Clint Smith series.

- The Group
Author Name : Bob Doerr


Un Cuento Sobre la Verdad – a children’s book in Spanish based on the teachings of A Course in Miracles is now available.

- Un Cuento Sobre la Verdad
Author Name : Raveena Nash


The last in the six set series of Jonny Plumb Adventures where Jonny’s adventures lead him and his family to a mind boggling decision

- Jonny Plumb and the Wonderful Secret
Author Name : Kim Wheeler


A Magic Amulet Allows Two Teen-Agers To Discover how to Make a Difference in the World of Animal Poaching

- • Gina and Colby
Author Name : Jeff Lovell


Un Cuento Sobre la Verdad – a children’s book in Spanish based on the teachings of A Course in Miracles is to be published shortly.

- Un Cuento Sobre la Verdad
Author Name : Raveena Nash


Whatever the game of life or sports, Robert competes with all his might and skill

- Robert: The Maverick Way
Author Name : David Gottlieb


The Group is coming for you!

- The Group
Author Name : Bob Doerr


Nite of Dreams and Herbie J Pilato present: THE FIRST ANNUAL CLASSIC TV PRESERVATION SOCIETY FUNDRAISER GALA

- The First Annual Classic TV Preservation Society Fundraiser Gala
Author Name : Presented by Nite of Dreams and Herbie J Pilato


Total Recall Press announces the release of Jeff and Jacqi Lovell’s latest Mouse Gate book, ‘Marina and Dan”.

- Marina and Dan
Author Name : Jeff and Jacqi Lovell


The amazing jaw dropping laugh out very loud adventures continue with the fifth installment of the Jonny Plumb Adventure series

- Jonny Plumb and the Queen of Iceland
Author Name : Kim Wheeler


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