Press Release

Post Press Release

ABB sends press releases to a potential audience consisting of thousands of journalists hundreds of book bloggers, many thousands of avid readers, and much more.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

Marina and Dan

Total Recall Press announces the release of Jeff and Jacqi Lovell’s latest Mouse Gate book, ‘Marina and Dan”.

'Marina and Dan'

by Jeff and Jacqi Lovell
Traveling back in time to an ancient world and a different continent to engage in acts of heroism cause the lives of two teenagers to be forever changed.

The amazing jaw dropping laugh out very loud adventures continue with the fifth installment of the Jonny Plumb Adventure series

'Jonny Plumb and the Queen of Iceland'

by Kim Wheeler
Jonny and his two faithful companions and best friends Legion and Legend travel to Iceland in order to find the eleven singing Runes and so many more amazing and odd characters

Television, Ink. partners with Joel Eisenberg and Mirkwood Partners for “Herbie J Pilato’s NOW & THEN” Classic TV Talk Show

'"Herbie J Pilato's NOW & THEN" Classic TV Talk Show'

by Herbie J Pilato
Television, Ink. teams with Joel Eisenberg​ and Mirkwood Partners to develop and present Herbie J Pilato​'s NOW & THEN" Classic TV Talk Show

Herbie J Pilato Hosts “A Bewitched Night of Halloween Magic” at the Burbank Barnes & Noble

'"A Bewitched Night of Halloween Magic"'

by Herbie J Pilato
Stars of classic TV favorite Bewitched gather to celebrate Halloween!

William Wellman, Jr. will be at the Burbank Barnes & Noble, Thursday, October 1st from 7 to 9 PM


by William Wellman, Jr.
The biography of acclaimed feature film director William Wellman, as written by his son, William Wellman, Jr.

LAND OF THE LOST’s Kathy Coleman to appear @ Burbank B&N’s THROWBACK THURSDAY


by Kathy Coleman
Compelling and honest memoir of iconic actress Kathy Coleman, before, during and after her role on the classic Saturday morning TV series, "Land of the Lost."

“Throwback Thursdays” with Herbie J Pilato is a hit!

'"Throwback Thursdays" with Herbie J Pilato'

by Herbie J Pilato
The celebrity endorsements are in! Throwback Thursdays – with Herbie J Pilato is a hit! Read what the celebrity participants are saying about these unique series of live events.

International Holocaust Remembrance Day brings to mind David Gottlieb’s experience on the SS Josiah Wedgwood running the 1949 Israel blockade to statehood

'Almost a Mensch Part 2: The Pathway to Menschhood'

by David Gottlieb
David Gottlieb’s “Almost a Mensch Part 2: The Pathway to Menschhood” tells the story of David’s experience aboard the SS Josiah Wedgwood in 1946 and helps the world remember "Never Again."

TotalRecall Press announces the release of the latest book by Donald Brewer, “Thunder Canyon.”

'Thunder Canyon'

by Donald Brewer
The trio of cousins travel back in time to 1900 and are actively involved in a Secret Service counterfeit gold coin case in Cripple Creek, Colorado, during its gold boom days.

Mauhad by M L Hollinger

M. L. Hollinger, Author of “Mauhad,” “Love and War,” and “Queen of Gorgos,” Tells a Compelling Story of a Young Man and His Passage into Manhood

'Mauhad Trilogy'

by M. L. Hollinger
M. L. Hollinger's Mauhad describes a young boy's journey into manhood and the trials and tribulations that go with it.

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