Press Release

Post Press Release

ABB sends press releases to a potential audience consisting of thousands of journalists hundreds of book bloggers, many thousands of avid readers, and much more.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

Herbie J Pilato’s new book celebrates Classic TV Women

'Glamour, Gidgets and the Girl Next Door'

by Herbie J Pilato
Glamour, Gidgets and the Girl Next Door celebrates 75 iconic female stars from the 50s, 60s and 70s, including Patty Duke, Sally Field, Mary Tyler Moore, Lynda Carter, Farrah Fawcett, and more!

It’s been 20 Years since the passing of beloved Bewitched star Elizabeth Montgomery

'Twitch Upon A Star: The Bewitched Life and Career of Elizabeth Montgomery'

by Herbie J Pilato
Twitch Upon A Star is based on Herbie J Pilato's exclusive interviews with Elizabeth Montgomery, who he befriended. May 18th will commemorate the 20th Anniversary of her passing.

Jerry Yellin’s “The Letter” uses his considerable insight to strike a major blow against religious bigotry, hatred, and intolerance.

'The Letter'

by Jerry Yellin
A powerful fundamental End Time Christian Senator, anti-Semitic and anti-Catholic, discovers that his birth parents were Catholic and Jewish through a letter written by his dying Catholic mother.

Michael Tabman blends mystery, suspense and action in his book “Midnight Sin.

'Midnight Sin'

by Michael Tabman
When a rookie cop walks on to the midnight shift, the lines between right and wrong become blurred.

Thriller/Crime Novel “Miami Files” by FBI Undercover Agent Highlights Miami Nexus for International Drug Trade.

'• The Miami Files'

by Terry and Margaret Moran
Terry Moran, a former FBI undercover narcotics agent, uses the city’s famous cocaine trade as the setting his recent crime/thriller “Miami Files."

Bob Doerr releases “The Rescue of Vincent,” his second MouseGate book in the Enchanted Coin series.

'The Rescue of Vincent:Book 2 of Enchanted Coin Series'

by Bob Doerr
"The Rescue of Vincent," Bob Doerr's second MouseGate book and the next in the Enchanted Coin series, follows the story of fourteen year old Ricky Street and his discovery of magical coin.

Children’s book on A Course in Miracles due to be released next week.

'A Tale of Truth - a Children's book on the Teachings of A Course in Miracles'

by Raveena Nash
A Tale of Truth by Raveena Nash is due to be released next week. It is one of only a few children’s books that is based on the teachings of the spiritual masterpiece, A Course in Miracles.

The Ollie’s Angels series helps show the conditions starting in 1908 and going through the Great Depression.

'Ollie's Angels'

by Nancy Powell
"Ollie’s Angels," is the story of a gutsy farm girl with a gift for premonitions —each chapter is an episode leading readers through ventures and revealing the history of a family in the early 1900s.

The fourth in the six set series of original futastic fantasies with Jonny Plumb

'Jonny Plumb and The Battle for Earth'

by Kim Wheeler
Jonny Plumbs adventures continue in rip roaring fashion with his latest book, Jonny Plumb and the Battle for Earth where in the Jonny and all his friends set out to save the Earth from evil.

Third in the six set series of funtastic adventures with Jonny Plumb

'Jonny Plumb and the City of Amaranta'

by Kim Wheeler
Jonny Plumb and the Sombrero Galaxy continues from where Jonny Plumb and the Silver Flying Arrow Space Ship left off. Taking Jonny and all his friends on even more amazing, hair-raising, dastardly fun

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