Press Release

Post Press Release

ABB sends press releases to a potential audience consisting of thousands of journalists hundreds of book bloggers, many thousands of avid readers, and much more.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

The first of six books all about the amazing, zany and original adventures of one Jonny Plumb

'Jonny Plumb and the Golden Globe'

by Kim Wheeler
Jonny Plumb and the Golden Globe is the incredibly exciting story of a young orphan boy and his remarkable special powers, who discovers jaw dropping adventures at the bottom of his bath...

Rising Higher Than Ever Serves As A Spiritual Motivation

'Rising Higher Than Ever'

by Marc A. Beausejour
Twenty individuals. Twenty different stories. How do their tales unfold through the poems presented?

Poet Brings His Work To The Public with “Rising Higher”

'Rising Higher Than Ever'

by Marc A. Beausejour
"I was captivated by the sweet sound of Melody that I heard, and she still serenades me with her every verse, line and word.-from the poem Sweet Sound of Melody.

Kim Wheeler’s second adventure book in the six series of Jonny Plumb Adventures

'Jonny Plumb and the Silver Spaceship'

by Kim Wheeler
Jonny Plumb and the Silver Space Ship - carries straight on from Jonny Plumb’s last incredible adventures with even more incredible amazing out of this world adventures with Jonny Plumb.

A Fresh Look at the Underground Railroad

'Secret Lives of the Underground Railroad in New York City'

by Don Papson and Tom Calarco
New revelations about the Underground Railroad are published for the first time.

Twenty Poems and Twenty Short Stories Highlights Rising Higher Than Ever

'Rising Higher Than Ever'

by Marc A. Beausejour
Twenty Individuals. Twenty poems. Twenty short stories. Rising Higher Than Ever is not only an entertaining book, but a spiritually uplifting journey for those in need of salvation and inspiration.

Children’s book on A Course in Miracles due to be released very soon

'A Tale of Truth - A Children's Story based on the Teachings of A Course in Miracles'

by Raveena Nash
A Tale of Truth is a children’s book based on the teachings of the spiritual masterpiece, A Course in Miracles. It takes the form of a dialogue between a wise man named Joshua and a nine-year-old boy.

Kim Wheeler’s Battle Scarred Journey is a gritty, brutal, honest and painful story of just some of the experiences in my life written in order to help others..

'Battle Scarred Journey'

by Kim Wheeler
Shane Eynon, PhD (LT, USPHS) truly a good read. Recommend to anyone interested in the topic of complex PTSD from the point of view of the human who suffered. The book is difficult to read emotionally,

Joe Hinshaw’s “In The Closet, Under The Bed” Helps Provide Tools For Children To Cope With Nighttime Fears

'In the Closet, Under the Bed'

by Joe Hinshaw
"In The Closet and Under the Bed" is a book about children’s imaginations as they confront those scary things that go bump in the night. Through a series of misadventures the hero negotiates his own s

Psychological Thriller Explores Deserved-Death Issues in “Some People Deserve To Die” by Colin Knight, National Security Analyst, as Georgia and Missouri Execute Killers

'Some People Deserve To Die'

by Colin Knight
New thriller/crime novel "Some People Deserve To Die," just published by TotalRecall Publications, explores how guilt for a bullied act of rape transforms an innocent teen into a merciless, yet sympat

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