Press Release

Post Press Release

ABB sends press releases to a potential audience consisting of thousands of journalists hundreds of book bloggers, many thousands of avid readers, and much more.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

In The Closet and Under the Bed is a book about children’s imaginations as they confront those scary things that go bump in the night.

'In the Closet and Under the Bed'

by Joseph Hinshaw
Through a series of misadventures our hero negotiates his own settlement that makes everyone happy and secure. • Illustrated by David Stuart Codling.

Espionage, Airport Terrorism Depicted in New International Thriller ‘The Attack’ by Air Force Investigative Officer and Military Writers Society of America Award Winner

'The Attack'

by Bob Doerr
Military Writers Society of America Author of the Year for 2013, Bob Doerr, takes you through a fast moving, international thriller that pits a lone government operative, known as a hunter, against a vicious terrorist intent on attacking two U.S. airports within a month. In 'The Attack,' Doerr uses his military background in criminal investigation and counter-intelligence to portray with gritty realism all sides of a terrorist attack.

Civil War Reconstruction Society Is Captured in New Novel “Turbulent Waters” with Story That Wins Best Historical Fiction Award from North Carolina Society of Historians

'Turbulent Waters'

by Betty J. Vaughn
Post-Civil War Reconstruction society of 1865-1867 is captured in award-winning historical novel through fictional characters and true portraits of people living in the North Carolina coastal and river towns of New Bern, Fort Macon, Kinston, and other locales. "Turbulent Waters" by Betty J. Vaughn is a sequel to the engaging family saga begun in "Muddy Waters", published in 2011, with each book winning the Best Historical Fiction Award from the North Carolina Society of Historians.

New Children’s Book ‘The Enchanted Coin’ Fantasizes Disney World® Secret Portal to Transport Readers 8-12 on Magical Adventure; Written by Award-Winning Military Writer

'The Enchanted Coin'

by Bob Doerr
Bob Doerr, the Military Writers of America 2013 Author of the Year, has written a tale at the insistence of his granddaughter about a 14-year old boy who discovers an 8-sided coin that takes him on a mystical journey to a strange world, where he encounters prehistoric animals and risks his life to help a young princess save her tribe’s lands. ‘The Enchanted Coin’ is part of the Mouse Gate Series of fiction books for children and teen readers that feature adventures activated by characters finding special objects that transport them through secret portals found only at Disney® parks and resorts.

Teen Bullying and Rape Lifelong Effects Depicted in New Thriller/Crime Novel ‘Some People Deserve To Die’ by Colin Knight

'Some People Deserve To Die'

by Colin Knight
One act of bullying can change a boy's entire world. Guilt for a despicable act drives Alan Davies into a life of international crime and violence and transforms him from an innocent 16- year old boy into a merciless, yet sympathetic, protagonist who dispenses brutal justice to those he holds responsible for his sister's death and destroying his life in the new thriller/crime novel 'Some People Deserve To Die.'

Hitler’s Invasion of Greece Islands and Allies’ OSS Unit Run by “Wild Bill Donovan” Portrayed in New Military Novel ‘War and Destiny’ by Air Force Author George Mavro

'War and Destiny'

by George Mavro
Hitler’s strategic drive through the Balkans, invasion of Greece, and historic air strike on Crete provide the gritty settings for ‘War and Destiny,’ a new WW2 action/adventure novel. Using 30 historical photos, George Mavro draws on his Air Force service in Greece and advanced degree in International Relations to immerse readers in the region and its joint efforts with Allied forces to resist Nazi takeover - and experience the intrigues of serving in “Wild Bill Donovan’s” daring and innovative OSS, the forerunner to today's CIA.

While Coming of Age Rites Go on All over the World, M. L. Hollinger, Author of “Mauhad,” Tells a Compelling Story of a Young Man and His Passage into Manhood

'Mauhad'

by M. L. Hollinger
Americans have their "sweet 16" party, Naghol participate in Land Diving, and Hamar include Cow Jumping in their rites. M. L. Hollinger's Mauhad describes a young boy's journey into manhood and the trials and tribulations that go with it.

Controversy continues between the races, between police and suspects, and Karen Ford offers her down home thoughts in “Thoughts of a Fried Chicken Watermelon Woman.”

'Thoughts of a Fried Chicken Watermelon Woman'

by Karen Ford
As the controversy continues between the races, between police and suspects, Karen Ford gives one Black woman's thoughts on the issues of the day in "Thoughts of a Fried Chicken Watermelon Woman." She offers a more realistic view on issues like Stand Your Ground Laws, the prison industrial complex and others.

1830s Cajun Society Captured in New Picaresque Novel ‘Louisiana Rogue’ by Dr. Harold Raley

'Louisiana Rogue'

by Dr. Harold Raley
Set in the 19th century, new historical novel 'Louisiana Rogue' is a fast-paced romp through all levels of Cajun society via "The Life and Times of Pierre Prospère-Tourmoulin, Pickpocket, Gambler, Fugitive, Undertaker, Barber, Doctor, Prisoner…" Researched and written by Dr. Harold Raley, the book gives readers an understanding of the cultural history of New Orleans and Cajun society during the years 1831 – 1839.

the enchanted coin

New Children’s Book ‘The Enchanted Coin’ Fantasizes Disney World® Secret Portal to Transport Readers 8-12 on Magical Adventure; Written by Award-Winning Military Writer

'Enchanted Coin'

by Bob Doerr
Bob Doerr, the Military Writers of America 2013 Author of the Year, has written a tale at the insistence of his granddaughter about a 14-year old boy who discovers an 8-sided coin that takes him on a mystical journey to a strange world, where he encounters prehistoric animals and risks his life to help a young princess save her tribe’s lands. ‘The Enchanted Coin’ is part of the Mouse Gate Series of fiction books for children and teen readers that feature adventures activated by characters finding special objects that transport them through secret portals found only at Disney® parks and resorts.

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