Press Release

Post Press Release

ABB sends press releases to a potential audience consisting of thousands of journalists hundreds of book bloggers, many thousands of avid readers, and much more.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

San Antonio Author Bob Doerr Releases His Sixth Title “Caffeine Can Kill” of the Jim West Mystery Series

'Caffeine Can Kill'

by Bob Doerr
Jim arrives in Fredericksburg to attend the opening of a friend’s winery but first witnesses a brutal kidnapping in a local coffee shop. When the victim is found dead, the race to find the killer begins. "Caffeine Can Kill" is Bob Doerr's sixth in the award winning Jim West Series.

Psychological Saga of Sailing Industry Proves Novel Without Antagonists Is Still an Emotional Roller Coaster in “Dreams Fulfilled” by Leslie Stern

'Dreams Fulfilled (Book I of the Dreams Quartet)'

by Leslie E. Stern
"Dreams Fulfilled" is the story of two men who envision their ideal marine businesses but don’t wholly fulfill those dreams until they see the success of their children. It is the first novel that explores the depths of the sailboat building and marine industry from a viewpoint that captures the heart.

Non-fiction “Living With A Legend” is an homage to Iwao Takamoto by daughter Leslie E. Stern about Disney and Hanna-Barbera animator and creator of Scooby-Doo

'Living With A Legend'

by Leslie E. Stern
Multi-Award-Winning non-fiction book LIVING WITH A LEGEND by Leslie E. Stern offers touching personal stories about her acclaimed step-father, Iwao Takamoto, who designed such animation masterpieces as Scooby-Doo, Astro, Mutley, Charlotte’s Web, and worked on classic films such as Lady and the Tramp and Cinderella.

Non-fiction “Living With A Legend” is an homage to Iwao Takamoto by daughter Leslie E. Stern about Disney and Hanna-Barbera animator and creator of Scooby-Doo

'Living With A Legend'

by Leslie E. Stern
Multi-Award-Winning non-fiction book LIVING WITH A LEGEND by Leslie E. Stern offers touching personal stories about her acclaimed step-father, Iwao Takamoto, who designed such animation masterpieces as Scooby-Doo, Astro, Mutley, Charlotte’s Web, and worked on classic films such as Lady and the Tramp and Cinderella.

Richard Baran tells a Touching Story of a Dysfunctional, Multi-cultural Family and One Man’s Belief in Santa Clause in his Book, “The Jacket.”

'The Jacket'

by Richard Baran
Tidge is the new patriarch of his family and still believes in Santa Clause. Richard Baran's "The Jacket" brings you into the holiday spirit and the magic that is Christmas through this dysfunctional family.

Allison Piper Creates a Spiritual Guide Book, “Lessons I Learned From God,” to Take Others on Their Spiritual Journey

'Lessons I Learned From God'

by Allison Piper
"Lessons I Learned From God" by Allison Piper is a collection of uplifting and inspirational short stories designed to encourage a relationship with God. These come from her personal talks with God and her own life lessons.

Kim Wheeler Awes Young Children with Debut of His Books “The Adventures of Jonny Plumb” and His Fantastical Journeys

'The Adventures of Jonny Plumb'

by Kim Wheeler
"The Adventures of Jonny Plumb" takes children on jaw dropping adventures, high into the furthest regions of space and deep into an underwater world full of rowdy Sea Life. Kim Wheeler's imaginative names include Nanny Noo, Wall Eyed Wally, Stench and Carcass.

While a Minnesota Teen Deals with Death Threats for a Coming Out Video, Mina Mauerstein Bail Teaches Children How to Be Tolerant in Her Book “Max and Voltaire”

'Max and Voltaire'

by Mina Mauerstein Bail
Ryan Eichenauer, a Minnesota teen who came out through a video on Facebook, has to deal with death threats from peers. "Max and Voltaire: Getting to Know You," by Mina Mauerstein Bail, teaches children how to be tolerant and how to make friends.

As Spanish Becomes more Prominent in the United States Susan Ann Roemer Finds a New Way to Teach It

'Conversational Spanish for Adults: Seeing What You're Hearing'

by Susan Ann Roemer
Susan Ann Roemer introduces a new way for adults to learn Conversational Spanish in her book "Conversational Spanish for Adults: Seeing What You're Hearing." Her method eases people naturally into the language.

Joe Hinshaw’s “In The Closet, Under The Bed” Helps Provide Tools For Children To Cope With Nighttime Fears

'In the Closet, Under the Bed'

by Joe Hinshaw
"In The Closet and Under the Bed" is a book about children’s imaginations as they confront those scary things that go bump in the night. Through a series of misadventures the hero negotiates his own settlement that makes everyone happy and secure.

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