Press Release

Post Press Release

ABB sends press releases to a potential audience of over 7000 journalists and hundreds of book bloggers of the media in the US and Canada.

Information to Display from Press Releases

Press Release Instructions

Overview: The target of your release is a journalist. Headline text should hook the reader into wanting to explore the content of the full release. Expand your limited header with in the summary. Hook your reader so they want more.

HEADER (up to 80 characters max) Rule one, When writing your headline: remember to indicate the WHY. Why should the reader want to continue reading the PR.

1. Use SCO keywords in the first seven words of the header (most Important) continue with keywords related to the PR.
2. Gain help with keywords by using a keyword search tool to help select the high-frequency, top-ranked keywords.

SUMMARY(up to two sentences or 200 characters max)
A well-crafted subhead, summery or hook can expand upon the headline just enough to encourage the reader to keep reading. Remember your call to action so the reader goes on to the body text.

BODY(up to 4000 characters)
Todays individuals are busy, they want to preview, enjoy, take in the content fact before moving on.

You may wish to include some of the information with in the body

1. First sentence Introduction: Continue hooking the reader with your opening sentence that will grab them to want more. Progress on with the first paragraph being strong, teasing, short and very descriptive.
2. Author two supporting paragraphs for the main theme of your PR.
3. First Paragraph: feature three main points of the PR.
4. Second Paragraph: illustrate main features of the PR.
5. Third Paragraph: use Quote, anecdote or references. Add a Quote like a real person speaks. Quotes are a dynamic part of a press release, they are fun, quirky, engaging and keeps the reader wanting to ready more.
6. Write a strong conclusion: Wrap up your PR with a strong closing summary. You do not have time or space to provide the reader with definitive topic. Leave your reader hungry for more arguments or information on your main topic.
7. Review, revise, and edit your content.
8. I recommend you engage an editor and a final proof reader.
9. Submit your Press Release.

Following are 5 unique ways to end a press release. They can replace or augment your (short) boiler. Try them and let us know what they do for you.

  • Ask the reader to take a survey.
  • Include a mini-infographic which can be picked up by anyone and placed on their site with a link back to your site.
  • Ask the reader to answer a question. Provide a link to your blog where their question can be posted publically (just be sure to answer).
  • Show your product or service and a clearly unwanted alternative. Ask the reader to choose.
  • Just thank the reader for their time

We have designed the following press release template for you to find the best value in and which has been tweaked to make your press release work better for you.

Emma Weiss PhD, moves to Savannah where she falls blindly in love, only to learn Jake is a struggling drug addict.

- Addictive
Author Name : Leslie E. Stern


Herbie J Pilato Hosts “Throwback Thursday” on July 2nd, at the Burbank Barnes & Noble

- Get Pop-Cultured - with Herbie J Pilato @ the Burbank Barnes & Noble
Author Name : Herbie J Pilato


Author Herbie J Pilato hosts “Throwback Thursdays” every week in July @ the Burbank Barnes & Noble

- Twitch Upon A Star - Glamour, Gidgets and the Girl Next Door - The Essential Elizabeth Montgomery
Author Name : Herbie J Pilato


Retired Air Force Colonel and Senior Federal Agent Launches New Suspense Fiction Trilogy

- Child Finder
Author Name : Mike Angley


Teen Bullying and Rape Lifelong Effects Depicted in New Thriller/Crime Novel ‘Some People Deserve To Die’ by Colin Knight

- Some People Deserve To Die
Author Name : Colin Knight


A Tale of Truth by Raveena Nash is now available.

- A Tale of Truth
Author Name : Raveena Nash


Author commemorates Elizabeth Montgomery Anniversary with “ESSENTIAL” Encyclopedia

- The Essential Elizabeth Montgomery: A Guide To Her Magical Performances
Author Name : Herbie J Pilato


A 21st Century embracing of the musical, mystical, theological, medicinal, and artistic gifts of a 12th Century Benedictine Abbess, newly named a Saint and a Doctor of the church.

- Hildegard! is the recounting of over twenty years experiencing Hildegard von Bingen and her multi-gifted works in music, medicine, art, poetry, theology, and spirituality.
Author Name : Ann Gebuhr


Authors Book Beat - The Authors & Readers Site

Authors Book Beat helps authors promote, market and advertise their writings.

- Authors Book Beat
Author Name : Jessica Meyer


Writer/Producer Herbie J Pilato forms Classic TV Nonprofit Organization

- The Classic TV Preservation Society
Author Name : Herbie J Pilato


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